sudo apt-add-repository ppa:your-ppa
was not working. The alternative was to manually set repository and authenticate the repo via 'apt-key' as shown below:
Step 1: Add the repository via 'apt-add-repository' without authenticating its GPG key.
sudo apt-add-repository 'deb http://ppa.launchpad.net/gwibber-daily/ppa/ubuntu jaunty main'
Here replace the repository info.
Step 2: Authenticate the repository using 'apt-key'. First get the PPA key info from its web page. For Chromium-daily build the key is 4E5E17B5. Use following command to authenticate using http-proxy settings of your machine.
sudo apt-key adv --keyserver keyserver.ubuntu.com --keyserver-options http-proxy="http://your.proxy.server" --recv-keys 4E5E17B5
If things goes well then you will see a message from gpg saying 'Total number processed: 1' and you should be able to install your software from either Synaptic or Ubuntu-Software-Center.